“Cold drinks used to make me wince. Three weeks on this and I can have iced coffee again without thinking about it.”
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Due to high demand, quantities are limited.
89% soldEnds in 00:00:00Try it worry-free. If your teeth don't feel smoother and less sensitive, you'll get your money back.
*Based on published research on nano-hydroxyapatite as an ingredient.
Brush twice a day for 2 minutes with a pea-sized amount. Spit, don't rinse, so the nano-hydroxyapatite stays on your enamel longer. Safe for the whole family; use a smear for kids under 3.
Purified Water, Hydrated Silica, Glycerin, Xylitol, Nano-hydroxyapatite, Calcium Carbonate, Sodium Methyl Cocoyl Taurate, Carboxymethyl Cellulose, Geogard ECT (Benzyl Alcohol, Salicylic Acid, Sorbic Acid), Natural Flavor, Sodium Bicarbonate, Menthol, Stevia Rebaudiana Leaf Extract, Mentha Arvensis (Peppermint) Oil.
“Cold drinks used to make me wince. Three weeks on this and I can have iced coffee again without thinking about it.”
“My teeth feel like I just walked out of a cleaning, every single morning. I'm never going back to my old toothpaste.”
“I wanted fluoride-free for the whole family. The kids actually like the taste and my teeth look brighter than they have in years.”
“Coffee every day had my teeth looking dull. They're noticeably whiter now and nothing burns like whitening strips did.”
Hydroxyapatite is the main mineral in your enamel. In a toothpaste, what decides whether it works is the particle size, the shape and how much of it is in the tube.

Hydroxyapatite is the main mineral in tooth enamel. Nano-sized particles are small enough to reach the enamel surface where it counts.
Every time you brush, nHA particles land on your enamel, settle into microscopic gaps and support your teeth's natural remineralization.
We use the concentration from the published studies that tested nHA head-to-head against fluoride.
It's the amount used in the clinical research. A bigger number on the box doesn't come with better evidence.
Size and shape decide whether nHA reaches the enamel surface, so the percentage on our label actually means something.
No fluoride, so it's a toothpaste the whole family can use without worrying.
*Based on published clinical research on nano-hydroxyapatite.
Finally switched off fluoride
I'd been wanting a fluoride-free option for ages but most of them felt like brushing with chalk. This one actually foams a little and leaves my teeth feeling super smooth, like right after a cleaning.
👍❤️24Smooth teeth feeling is real
Been using it about 3 weeks. My teeth feel glassy smooth every morning. The mint is mild, not that burning kind. Already ordered the 5 pack.
👍❤️17Whole family uses it now
Bought it for me, now my husband and both kids use it. Love that I don't have to stress if my 5 year old swallows a bit.
👍❤️31Great, just wish it was minty-er
Love how my mouth feels after brushing. Taste is pretty subtle so if you like a strong mint it might not be for you. Still buying again.
👍❤️6Teeth look brighter
Not a whitening strip level change obviously but my teeth honestly look brighter and less dull after a few weeks. No sensitivity at all which is what I get with peroxide stuff.
👍❤️12Worth it for the bundle
Got the buy 3 get 2 with the tongue scraper and whitening pen. Really good value compared to the brand I was buying before.
👍❤️9Clean ingredient list
Read every ingredient before buying, no SLS, no dyes, nothing weird. Texture is nice and creamy. Fast shipping too.
👍❤️5My go to now
I was skeptical about the hype around hydroxyapatite but I'm a convert. Brush, spit, don't rinse. My mouth feels cleaner for longer.
👍❤️14Good stuff
Does exactly what it says. Tube lasts about 6 weeks brushing twice a day. Would love a travel size.
👍❤️3Obsessed
This is the first toothpaste I've actually been excited to reorder lol. That smooth feeling is addictive.
👍❤️2110% nano-hydroxyapatite at the level the research backs, and none of the ingredients you're trying to avoid.
Not one of these, ever.
Every ingredient has a job.
What makes it the toothpaste people keep reordering.
10% nHA, the level used in published clinical studies.
Real enamel support for anyone who wants to skip fluoride.
Leaves teeth feeling smooth and polished, with a neutral pH.
No SLS, triclosan, titanium dioxide or artificial colors.